Residents in Knottingley are giving doorstep salesman the cold shoulder with the launch of an estate-wide crackdown against rogue traders.
Homeowners in Pinewood Place have joined forces with West Yorkshire Trading Standards and West Yorkshire Police after the neighbourhood watch group reported problems with cold callers.
The zone incorporates Cedar Walk, Hawthorne Avenue, Elm Place, Cherry Tree Avenue, and parts of Sycamore Avenue and Hazel Road, and aims to protect elderly residents who feel pressured by doorstep traders.
Neighbourhood watch coordinator, Hazel Richardson, said: “My main concern is to support our older residents in any way we can, to avoid the risks coming from people they don’t know knocking on their door.
“Many grew up in an era where trust in people you met that way was high, and visitors were welcomed whoever they were.
“Times have changed, and the fewer unofficial visitors they receive ,the safer they will feel. We warmly welcome the scheme in our community.”
‘No Cold Calling’ stickers and information leaflets have been delivered to each property warning traders not to visit.