Child sex campaign launched

10/05/2013''Picture shows Assistant Chief Constable Ingrid Lee, who lead the review outside West Yorkshire Police HQ in Wakefield after WYP published a report into the relationship the force had with the late Jimmy Savile.''rossparry.co.uk / Chris Fairweather
10/05/2013''Picture shows Assistant Chief Constable Ingrid Lee, who lead the review outside West Yorkshire Police HQ in Wakefield after WYP published a report into the relationship the force had with the late Jimmy Savile.''rossparry.co.uk / Chris Fairweather
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Police have this week launched a major campaign called Know the Signs to raise awareness of child sex exploitation.

Hard-hitting radio adverts are being broadcast throughout the county, which inform people of what to look out for and how to report suspicions.

West Yorkshire Police have created a dedicated section of its website to offer information and advice at www.westyorkshire.police.uk/cse, while posters and advice cards are being distributed by neighbourhood policing teams.

Ingrid Lee, temporary assistant chief constable, said: “Child sexual exploitation is when someone under the age of 18 is groomed by an adult, with the intention that they or another person sexually assaults them.

“Grooming takes place under many guises, in any community and on varying platforms. This can be at street level, in the home, in person, on the telephone or over the internet via chatrooms or social networking sites.

“A common theme is that the perpetrators prey on the vulnerability of their victim.

“It often starts with apparent affection and kindness to build their confidence with a view to committing a serious sexual offence.

“In a majority of the cases, we find the victims are young girls and the offenders are older men. However, young boys can be victims too and we must all be vigilant to identify the signs.”

The campaign is designed to highlight the signs to parents, carers, friends and family. Anyone who has been subjected to child sexual exploitation, or who has any information can contact police on 101 orCrimestoppers on 0800 555111.