FEATHERSTONE Rovers' chiefs have turned the dial from top radio host Chris Moyles to rename the club's home after Pontefract nightspot Bigfellas.
Rugby bosses announced the switch to their ground's name – now the Bigfellas Stadium – at the weekend after the nightclub and its owner Tony Lumb became the team's new sponsor for the next two years.
Rovers named its Post Office Road home after BBC Radio One presenter Chris Moyles – whose morning radio show attracts millions of listeners daily – in November 2006.
At the time they said the association had 'pioneered the publicity of rugby league' and it could put Featherstone on the map.
Club chief executive Andy Prout said: "I'm absolutely delighted Tony Lumb and Bigfellas are now sponsoring the stadium in a deal which will be invaluable to the club.
"We're deeply grateful to Chris Moyles for allowing us to use his name for the last three years, which undoubtedly led in 2007 and 2008 to Featherstone Rovers being the most talked about RL club nationally.
"I have no doubt that this extra publicity is what has lead to the interest in stadium naming, something we couldn't even contemplate in 2007.
"I think it shows how the club has progressed in the last couple of years and what the future is.
"We hopefully can build on the relationship and become a leading force in the championship this year and beyond."
Mr Lumb is the managing director of A&J Inns Ltd, which owns Bigfellas and Bar Heaven on Beastfair as well as other nightspots in the region.
He said: "I wanted to do something for the local community that supports us.
"I've always been interested in rugby, Featherstone have a good team this year with a great chance of success and Bigfellas want to be associated with this success."