Passengers pledge to keep music quiet

Arriva campaign

Arriva campaign

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BUS company bosses have launched a new campaign to encourage people to turn down their personal music when travelling on buses.

Arriva Yorkshire’s Shhh! campaign – which highlights the problem of people playing personal music at levels that disturb fellow passengers – kicked off with a Facebook appeal asking bus passengers from across the region to volunteer to star as their favourite pop singers for an online advertisement.

Chloe Leach O’Connell, Arriva Yorkshire marketing and communications manager, said: “We are asking passengers to work with us and pledge to keep their personal music at a level that other bus passengers can’t hear.

“Our ‘Arriva angels’ will be out on services across Yorkshire helping us in our quest by asking customers to place a Shhh! sticker on their iPod or MP3 player and pledge their name to the cause.

“We all have different musical likes and dislikes, so it’s important that all passengers can enjoy their journeys, also it is an opportunity to highlight the serious effects that this can have on an individual’s hearing.”

Emma Harrison, director of public engagement for the Royal National Institute for the Deaf (RNID), said: “Listening to loud music on MP3 players not only irritates passengers but over-exposure could eventually damage the user’s hearing.”

Go to www.facebook.com/arriva inyorkshire and click on the Shhh! tab to back the campaign.