Pontefract’s Haribo launch new royal wedding sweets

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SWEET-toothed Kate Middleton may be hoping Prince William places a Haribo jelly ring on her finger at their wedding if rumours sweeping national newspapers this week are true.

So it’s a good job busy workers at the company’s Pontefract factory on Front Street have been hard at work to create a new product inspired by the royal engagement.

Prince William and Kate Middleton, during a photocall in the State Apartments of St James's Palace, London to mark their engagement. PRESS ASSOCIATION Photo. Picture date: Tuesday November 16, 2010. See PA story ROYAL Wedding Parents. Photo credit should read: John Stillwell/PA Wire

Prince William and Kate Middleton, during a photocall in the State Apartments of St James's Palace, London to mark their engagement. PRESS ASSOCIATION Photo. Picture date: Tuesday November 16, 2010. See PA story ROYAL Wedding Parents. Photo credit should read: John Stillwell/PA Wire

This week the Express took an exclusive first look at Haribo’s new line designed and created in the town – Hearts and Rings and Other Nice Things – which will be launched at Miss Middleton’s local Peaches Spar Store in Bucklebury on Friday.

The shop’s owner Hash Shangadia told the national press this week how the blushing bride-to-be has a fondness for Haribo’s Starmix and Tangfastics sweets and is a regular customer – buying two packets a week.

Gemma Hicks, the company’s marketing manager, said: “We think it’s fantastic that Kate is a fan of our products – she’s one of the most famous people in the world at the moment and it really does show that our products offer something for everyone.

“When we heard about the royal engagement we were really excited and wanted to create a product inspired by it. When the couple announced they were getting married in April we got to work, and it’s a testament to the hard work of our staff that we’ve been able to create a new line in time for their big day.

“Hearts and Rings has been designed and created in Pontefract, which is fantastic for the town.

“We’re all really excited and hope the royal couple are fans.”

The pink bags of Hearts, Rings and Other Nice Things – which will be exclusively available at Mr Shangadia’s shop before they are launched across the country – contain Haribo’s friendship rings and heart throbs, found in Starmix bags, as well as new cupcakes, lips and present-shaped pieces.

Haribo managing director Herwig Vennekens, who will be joined by Haribo’s Goldbear mascot when he delivers the first batch of sweets to Mr Shangadia’s store tomorrow, said: “There have been a number of announcements recently claiming that the couple are fans of Haribo and that they buy products from Peaches Spar Store.

“As a brand we are always looking to create new and exciting treats and the royal announcement inspired us to develop Hearts and Rings and Other Nice Things, which is a product which celebrates love and friendship.

“Who knows, we may also add Hearts and Rings to the couple’s list of favourite Haribo treats.”