Store goes back to tradition

Morrisons baker Charlotte Burton who has gone through an apprenticeship scheme at the store.
Morrisons baker Charlotte Burton who has gone through an apprenticeship scheme at the store.

Supermarket giant Morrisons has reverted to tradition after a £500k investment at its store in Knottingley.

The store, on Marine Villa Road, has seen its butchers, bakery and fishmonger counters refurbished to create a Craft Skills Academy.

The academy offers staff at the store the chance to learn traditional skills through apprenticeships carried out in the store.

Charlotte Burton, 28, has just completed a 12-month bakery apprenticeship with the store, which included four weeks studying at college and learning on the job.

She said: “I think that learning on the job from someone who really knows what they’re doing is the best experience you can get and it’s good to know that this new scheme will encourage other people to learn a proper trade and keep the traditions going.”

The introduction of the academy has created ten new jobs in the town as well as training staff in food and wine matching.

It has also seen the store refurbished with the bakery and butchers counters re-vamped.

Steve Molloy, store manager, said: “The transformation of the store is incredible and it’s great to see young people learning a trade.

“All our staff have benefited from training which in turn benefits our customers as we can offer the best advice and tips on how to prepare and cook the food we sell.

“We have more skilled craftsmen and women on our counters than any other supermarket and pride ourselves on the knowledge and advice that they can offer to customers.

“Customers’ purse strings are stretched at the minute so it’s important for our specialists to help customers make the most of their weekly shop.

“Our staff can help with advice on the best value cuts of meat or ideas on what to do with leftovers.

“We’d definitely encourage people to approach the counters and tap into their knowledge.”