Police were called to a supermarket in Batley last night after a rush of bargain-hunting customers made staff concerned for their safety.
The store, believed to be Tesco Extra in Bradford Road, experienced a rush of customers just before midnight as the Black Friday sale began.
A police spokesman said: “Police were called to reports of a disturbance at around 11.50pm at a supermarket in Batley. Officers monitored the situation with no arrests made or offences reported.”
Videos have been circulating on social media of baying crowds arguing over cut-price televisions in the store, with rumours that staff eventually shut the store due to safety concerns.
One shopper described the scene as “chaos” when he was queuing for a Playstation 4.
He said: “I was out of there at 12.40am so I don’t know if it was shut, but the queue was all the way back to near the petrol station.
“I started queuing at 11.15pm so was near the front, and people were arguing about pushing in even then.
“As soon as the barriers opened for the deals people were pushing and shoving. Some women had kids as young as one or two – it was chaos.
“TVs were being carried everywhere. I was in queue for PS4, so it was in a different one but me and a mate saw a woman hit someone in the face with a TV. The shoppers were a disgrace.
“Police came about 12.05am to try calm it down and about 10 people weren’t aloud in. It quietened down a bit, but I left before anyone else was allowed in.
“The staff dealt with it quite well but the shoppers embarrassed themselves.”
Management at Tesco Extra in Batley were contacted, but did not make a comment.