Concerned businessman Jon Newall decided to put “my money where my mouth is” and campaign for Wakefield Council to install safety measures on Carleton Road after his family puppy, Oscar, was killed by a speeding driver there last week.

Jon, who live on the route, said: “I’ve lived here for two years and on a night all you can hear is boy racers zooming through the village. Everywhere else in Pontefract seems to have safety measures so they come here instead – it sounds like a formula one track.

“Yes I’ve lost a dog but we also live close to schools and people should not be driving like that.

“I want to draw attention to the plight of Carleton Road in the hope the council will do something to slow people down.

“In this respect I will put my money where my mouth is and offer to pay £1,000 towards the cost. I know it isn’t an amazing amount, but it’s a start.”

Council figures show there were nine accidents on Carleton Road, between its junctions with Ackworth Road and Moor Lane, that resulted in slight injuries from 2004 to 2008.

Jon, his partner, Cathy Copley, and her son, Ellis, six, discovered their King Charles spaniel had escaped and been run over while they were on holiday in France last Wednesday, May 26.

Neighbours called police but officers did not attend.

Car enthusiast Jon added: “Witnesses said Oscar was run down by a car travelling at more than 80mph. It was going so fast it took about 200 yards to stop – Oscar didn’t have a chance and the police didn’t come even though the driver was still there.

“I love my cars and driving fast but only on a safe racetrack. I don’t want Oscar’s death to have been in vain, he was loved by everyone and once foiled a robbery at our home. We just want to make Carleton Road a safer place.”

A council spokeswoman said the authority would not be able to accept an offer of money from residents for work on an adopted highway and the cost of traffic calming measures depended on several different factors.

She said Carleton Road had been assessed in the past year but other streets in the district had a higher priority.

Inspector Richard Sullivan, of the Pontefract and Knottingley neighbourhood policing team, said problem speeding on Carleton Road had not been mentioned at any meetings he attended.

He added: “In terms of the dog being run over – we would not necessarily attend the scene if no crime had been committed but would create an internal log. If the owner could not be traced we would usually be required to call a vet.”

The next police meeting takes place at Chequerfield’s St Mary’s Community Centre at 6pm on Thursday June 25.