Pontefract Racecourse won the much coveted All About The Horse Award at the annual Racecourse Association Showcase and Awards.
The seventh annual awards, partnered for the first time in 2016 by Moët Hennessy and held at Doncaster racecourse, celebrated excellence and innovation across the raceday experience.
The All About The Horse Award celebrates initiatives that enhance the customers’ knowledge of and engagement with horses and horse racing.
Pontefract demonstrated just that and much more with their ‘The Art of Racing Raceday’ held in July this year.
The day itself offered racegoers the chance to choose the best turned our horse ahead of each race as well as a free commentary booth for racegoers to have a go at calling a race and a bus to take people to the start of each race.
Pontefract were also named as finalists for the Events Award for their ‘Rugby League Evening’.
Pontefract’s managing director Norman Gundil, said: “We are absolutely delighted to have won this award.
“I am so pleased for our administration team, especially Richard Hammill, who comes up with all the bright ideas, but also for Carol, Nicola and Caroline who put in so much hard work behind the scenes to ensure projects like ‘The Art of Racing Raceday’ run smoothly.”
Maggie Carver, Racecourse Association chairman, said: “All of the winners have shown an exceptional commitment to providing outstanding customer experiences at their racecourse.
“It’s really pleasing to see such a wide range of racecourses winning awards, highlighting the huge variety of raceday experiences available across our sport.
“Engagement levels with the event have increased again this year, which is testament to the ambitious and aspiring nature of our racecourses and I’d like to thank all those who entered. The finalists can be very proud of making the shortlist.
“Well done to the winners and I’m very pleased for the team at Pontefract racecourse who have clearly shown the very best in excellence and innovation throughout the year.”
The independent judging panel for this year’s awards comprised Tony Langham, Chris Cook, Gareth Balch, Steve Brice, Lynn Douglas and Paul Inglett who all met to review each showcase submission. There were 77 submissions in total across all the categories from 41 racecourses.
Pontefract’s 2017 season starts on April 11. There are some exciting developments planned ahead of the new season.
For all the latest details visit www.pontefract-races.co.uk.