Castleford Tigers have announced a new sponsorship deal with the Carlton Lanes shopping centre.
The agreement sees Castleford’s premier retail location, which is home to the Tigers’ club shop, feature on the club’s shorts for the duration of the 2014 Super League season.
Commenting on the deal, Tigers’ commercial manager Richard Pell said: “We had an existing relationship due to the placement of the club’s retail store and we’re very pleased to continue that by having Carlton Lanes feature on the Tigers kit next season.
“Both Castleford Tigers and Carlton Lanes share the reputation of having a friendly environment so there is an immediate likeness between both organisations.”
David Bailey, Carlton Lanes centre manager, said: “Carlton Lanes and Castleford Tigers are integral parts of the town of Castleford so we’re privileged to be on the playing strip next year.
“We’re looking forward to developing our partnership with the club and wish them all the best for the coming season.”