Production Park: Wakefield creative hotspot partners with Red Bull Racing for Formula One shoot

Red Bull Racing have worked with the XPLOR team at Production Park in Wakefield to create Formula One’s first ever virtual production shoot.
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The car, in which F1’s Max Verstappen will drive, made the short journey to Production Park’s state of the art virtual production studio in Wakefield in January for the shoot.

The facility, in Langthwaite, was built in a former Wakefield mining community in 2015 and continues to be used by some of the world’s biggest performers including Beyoncé, the Arctic Monkeys and Hugh Jackman.

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Red Bull Racing used the brand new modern creative hub, XPLOR, within the park alongside creative studio Final Pixel to create a promotional film to debut the newest car to the world’s press ahead of its first run.

XPLOR at Production Park hosted Max Verstappen’s car in their hi spec Virtual Production studio earlier this year.XPLOR at Production Park hosted Max Verstappen’s car in their hi spec Virtual Production studio earlier this year.
XPLOR at Production Park hosted Max Verstappen’s car in their hi spec Virtual Production studio earlier this year.

The resulting film showed it on a road trip across America – blending real archive footage, video plates and drone footage with Unreal Engine produced scenes, CGI and VFX.

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Phil Adlam, Head of XPLOR at Production Park, said: “Hosting an F1 car at Production Park for the first ever Formula 1 virtual production shoot was a dream job for our team at XPLOR.

“We have some of the best VP and Unreal Engine technicians in the world, and it was fantastic to see what was achieved with our partners Final Pixel and Red Bull Racing.”

The team shot the film at Wakefield creative hub, Production Park.The team shot the film at Wakefield creative hub, Production Park.
The team shot the film at Wakefield creative hub, Production Park.
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“It’s also great to work on a project that shows the exceptional potential of what we can deliver from our studios here at Production Park, and we are excited to see how we can develop it as a valuable resource right at the heart of Yorkshire’s creative sector.”

Michael McKenna CEO & Director of VP at Final Pixel said: “Virtual Production was the perfect solution here because it allowed us to do things with the car and show it in a way that otherwise would have been totally unachievable.

"We took Oracle Red Bull’s RB19 through the Nevada desert, into Miami and past the Kennedy Space station - all without leaving the comfort of the studio in Wakefield!

To find out ore about production Park, or to book the creative space, visit: https://www.productionpark.co.uk/