Pontefract mum-of-two starts new pamper pack business after being made redundant for the second time
A mum-of-two from Pontefract has been making pamper packs for those who need it in lockdown to help support her family and tackle issues surrounding mental health.
After being made redundant twice in customer service, Donna Wilson needed an outlet to cope with the pandemic stresses.
To keep her mental health stable, she knew she had to find something to occupy her time and support her family.
So she began focusing on the thing she’s most passionate about - relaxation and self care.
That’s when her business ‘A Fizzy Tale’ came to fruition, in which Donna purchases different commodities from small UK-wide businesses, like bath products and home aromas, and puts them into personalised gift packs for customers.
Donna said: “It was worrying when I got made redundant, I knew I had to find something to keep me busy.
“I really wanted to do something I was passionate about, and someone I know casually mentioned bath bombs.
“I’ve been using them for years and I’m a massive advocate, me and my kids both love them!
“So I took to social media to find small businesses who hand make their own bath bombs and I bought a few from them.
“I wanted to do this rather than get them from bath bomb wholesalers because the ones bought from small businesses are so unique and creative and I want people to experience them.
“I’ve also bought wax melts and other bath products from small businesses to put in the packs, and it’s been amazing.
“It’s like a way of helping to introduce people to small businesses, I’ve also built good relationships with suppliers and it’s also helped me by allowing me to get to know new people in the community.”
Over lockdown, Donna has sent plenty of her personalised gift packs all over the country.
Her creativity has seen her put together set boxes for Christmas, birthdays and weddings - she now has ideas pending for Valentine's day and Easter.
Customers describe to her what they want from their pack, whether it’s a gift set for a friend or a treat for themselves, and Donna creates a personalised pamper experience for them.
She also sells individual bath bombs and gift sets - her latest box is full of self care essentials to help her customers beat the January blues.
Donna said: “It just gives every individual that personal, relaxing experience and I want to help make it as nice as possible for them - it’s so important that everyone takes five minutes for themselves to think and regroup.
“It’s had such a nice little impact, I’d hate to give this up now - for me the pandemic has affected me more than any other time, particularly with them closing schools down.
“I'm massively into improving mental health, I know too many people who suffer. I didn't realise that this would be an outlet for me.
“It helps small businesses get their products out there and introduces them to new audiences.
"It also gives people the chance to relax with new amazing products they would never have tried - making the boxes has helped me more than I can say.
“I started this business as a side hustle, but it’s grown into something I’m genuinely passionate about, now it’s a big part of my life.
"I feel like it’s my responsibility to make sure customers know it’s OK not to feel OK sometimes.”