Organisers of Pontefract in Bloom are hoping local businesses will spring forward to help brighten up the town.
The annual scheme is in need of sponsorship to help provide hanging baskets and planters in the centre. The floral displays used to be provided by Wakefield Council, but funding was withdrawn due to budget cuts and the Pontefract in Bloom community group was formed.
Chairman Colin White said: “Floral displays greatly improve the appearance of the town centre and create a sense of pride for our town. Visitors are impressed and more likely to come again. Town centre businesses are enthusiastic about supporting Pontefract in Bloom because they know that the appearance of their frontage and the town affects footfall and trade.
“Flowers make a positive difference to the visitor experience. Chris Pennock from the Pomfret Gallery, on Liquorice Way, has commented that the hanging baskets were great last summer and the relatively small cost is well worth the benefit it brings to individual businesses and the town in general.”
Businesses have three options, including paying £66 for a hanging basket, £75 or £150 towards a free-standing one metre squared planter, or £250 for a three-tier planter.
The hanging baskets will be placed outside the sponsors’ businesses while the planters will display a plaque with the sponsor’s name. All the installation and maintenance of the floral displays will be carried out by First Impressions Nurseries Ackworth from June to October.
Last year, the town picked up silver gilt in the large town category of Yorkshire in Bloom.
To take part, email firstname.lastname@example.org or call Mr White on 07876 234054.