National Trust Nostell’s general manager Jenny Layfield has joined the steering group for Wakefield Bondholders.
Ms Layfield, who is one of the founding members of Wakefield’s Cultural Consortium, will represent culture and tourism within the Bondholders scheme, which is a private sector initiative to market and promote the district as a great place to visit, invest and live.
She will also chair the culture and tourism sub group, which brings together bondholder members who are passionate about supporting and promoting the district’s ‘must visit’ locations.
Ms Layfield said: “I am thrilled to be joining the bondholders; this is a really exciting time for the Wakefield district in general and the cultural offer in particular. There are huge benefits to be gained by working in partnership to promote the great benefits of visiting, living and investing in Wakefield.”
Adrian Spawforth, chairman of Wakefield Bondholders added: “We are really pleased to welcome Jenny to our steering group. She is clearly passionate about enhancing the district’s cultural and tourism offering and has been instrumental in the recent bid by Wakefield’s cultural consortium.
“There is no doubt that we will benefit immensely from her experience and expertise.”
Wakefield Bondholders aims to accelerate the growth of the Wakefield district and assist in its regeneration by promoting it to a national and international audience.
The scheme recently welcomed Planet Platforms, on Wakefield 41 Industrial Estate, as its 150th member. The firm joined the likes of TK Maxx, the National Coal Mining Museum, Haribo and The Hepworth.