A campaign video featuring Castleford schools, businesses and rugby players has helped place bus company Arriva in the running for a marketing award.
The ‘It’s alive, it’s electric- Frankenbus’ video helped launch the operator’s 12 hybrid buses, which serve the 163/166 route to Castleford, Kippax, Garforth and Leeds.
It shows a mad professor bringing an electric bus ‘to life’ and cruising through the streets of Castleford while school children and Castleford Tigers stars stop to watch in wonder.
The company is now shortlisted in the Eureka! Award for Marketing Initiatives in the UK Bus Awards 2013.
Nigel Featham, regional managing director for Arriva Yorkshire said “We are delighted and it’s a great opportunity to say a big ‘thank you’ to all our passengers who have hoped on board our new hybrid vehicles.”
Visit the Express website to watch the video.