Warning to drivers: '˜Donut ignore the signs'

The confusion over what to look and feel for when routinely checking tyres for signs of conditions is not unfamiliar.
The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.
The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.

But a new campaign has recruited an unlikely ally to boost tyre safety knowledge amongst drivers.

Goodyear Tyres has launched ‘Donut Ignore the Signs’ - a campaign designed to both educate drivers on the signs and symptoms of unhealthy tyres and encourage them to commit to the habit of checking their tyres once a month.

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Why? Poor tyre maintenance was the most common reason for car accidents in the UK in 2016 (DfT*), and whilst it’s natural for tyres to change over time, there is a clear unease when it comes to checking their health.

The six donut metaphors.The six donut metaphors.
The six donut metaphors.

New research** from Goodyear Tyres has also revealed that more than a quarter (27 per cent) of people don’t know what the legal minimum tread depth limit is for their tyres, while a further 28 per cent haven’t a clue what the purpose of an EU tyre label is.

The six donut metaphors present the most common unhealthy tyre conditions in a clear, visual way, helping with the difficulties of at-home tyre checks.

Kate Rock-Rees, from Goodyear Tyres, said: “We spend nearly 19-months of our lives commuting on them and rely on them day-in, day-out to carry us from A-B, so it’s concerning how little drivers know about their tyres.

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“For many motorists, tyre maintenance is demoted to the bottom of the priority list, but by presenting their potential conditions in a playful image, our hope is that drivers will become more in-tune with their rubber and feel confident to complete at-home checks. Safety is the absolute priority for all motorists.”

Drivers can join in the conversation on social media using #DonutIgnoreTheSigns