Wonder of Wakefield celebrates city as shopping destination

Wonder of Wakefield - Carol and Pauline Feather
Wonder of Wakefield - Carol and Pauline Feather

Retailers have launched a new initiative to celebrate the city as a shopping destination.

The Wakefield City Centre Partnership (WCCP) – a committee of business owners – have set up the Wonder of Wakefield campaign.

Wonder of Wakefield

Wonder of Wakefield

It aims to promote the city as a shopping destination and inform people about events.

WCCP co-chairwoman Sara Hassan said they want to help give Wakefield an identity, which can be used beyond Christmas.

She said: “We are hoping to bring the people of Wakefield something special, including more family-friendly events, loads of great special offers and some exciting products.

“We want to put Wakefield back on the map as a destination and give people more reasons to enjoy the shops, restaurants, bars and arts venues that the city has to offer.”

Wonder of Wakefield

Wonder of Wakefield

Retailers kicked off the initiative by creating a food trail around the city, which features one-off festive treats.

The products and businesses taking part include:

- Milkshake from Grind

- Beer from JD Wetherspoon (The Six Chimneys)

- Dessert from Iris

- Cocktail from Hogarths

- Truffle from Feathers Confectionery

- Twist on a pulled pork flatbread from Grill Pit

- Fizz cocktail from The Treehouse

- Cake from Deli Central

- Handmade bauble from Created in Yorkshire

- Brownie from Create Café

- Chutney and a marmalade from Created in Yorkshire

- Special hot chocolate from Esquires Coffee House

- Festive latte from The Hepworth Café

Carol Feather, owner of Feathers Confectionery, has created a mince pie truffle.

She said: “I think the Wonder of Wakefield is a really good idea and hopefully it will bring a lot of people into the city. The feedback on the truffle has been absolutely marvellous. People love them.”

The WCCP will also launch the Wonder of Wakefield Christmas guide – a booklet on new events. It will be distributed across venues in the city.

For more information about the Wonder of Wakefield email wakefieldcitycentrepartnership@gmail.com, like The Wonder of Wakefield on Facebook or follow @WakefieldCCP on Twitter.

Use the hashtag #WOW to share pictures of the food trail and the tasty treats.