The Ridings shopping centre is inviting shoppers to help decide which new logo it should choose to represent it.
Each one has been developed to create a modern feel without losing the centre’s heritage – one retains the heart, which has been a part of the existing logo for many years, and the second offers a completely new look.
Voters will be entered into a prize draw to win £25 in shopping vouchers.
Ridings marketing manager Sara Hassan said: “We are really pleased to share details of our new branding, but what is really special is that our shoppers will be the ones that make the final decision. Our new brand is the first step towards a transformation that will start to take shape over the coming months, and we would like our shoppers to be with us every step of the way.”
The Ridings will also undergo a multi-million pound refurbishment over the next 18 months.
To vote, visit the customer services desk on the upper mall or email the code that sits alongside your preferred logo to firstname.lastname@example.org
What is really special is that our shoppers will make the final decision.Sara Hassan, Ridings marketing manager
The centre’s new look will be presented at the Wakefield Business Awards 2016 and unveiled in this paper on June 17. The deadline to vote is June 13.