Castleford Tigers have agreed a sponsorship deal with Dougs Tyres for the remainder of the 2013 Super League season.
As part of the agreement, Dougs Tyres will feature on pitch side advertising boards at the Wish Communications Stadium.
Dave Livsey, owner of Dougs Tyres, said: “We have been fans of Castleford Tigers all of our lives so we are delighted to agree a sponsorship deal to support the club commercially.
“The club values its community, just like Dougs Tyres have since we were established in 1977. We are supporting our local club and hope that this agreement will promote our own brand and encourage the people of Castleford to support local businesses.”
Tigers’ commercial manager Richard Pell said: “We are very pleased that another local business has agreed a commercial deal with the club.
“The club is very active in the community through the various initiatives and projects that are delivered and it’s important for us to continue to develop relationships with business in the region.
“We are looking forward to developing our relationship with Dougs Tyres over the coming months.”
Castleford Tigers have 50 new sponsorship packages available for the 2014 season, ranging from £1000 and upwards. To discuss the packages, contact commercial director Mark Grattan on 07757 060057 or commercial manager Richard Pell on 07946 000989.